Have you ever imagined Ulta Beauty World one place where all your favorite beauty brands, influencers, and product launches come together? That’s the magic of Ulta Beauty World—the most exciting beauty event around!
What is Ulta Beauty World?
Ulta Beauty World is a vibrant, one-day event filled with exclusive experiences, live tutorials, brand discoveries, and beauty swag. It debuted in San Antonio in April 2025 and quickly became every beauty lover’s must-attend experience. Picture this: you walk into a buzzing convention hall with over 190 brands, top beauty influencers, experts offering pro tips, and a community that feels like a party with friends. Last year, I had the best time exploring new launches, getting expert advice, and leaving with a huge swag bag worth more than $1,000.
Where is Ulta Beauty World?
Wondering where Ulta Beauty World is held? The event kicked off in San Antonio at the Henry B. González Convention Center. Up next, it’s heading to Orlando at the Orange County Convention Center on April 16, 2026! Orlando is a beauty lover’s paradise, perfect for locals and out-of-town visitors alike. My friend from Florida is already planning her trip and can’t stop talking about the excitement building in her group chat.
When is the Next Ulta Beauty World?
So, when is the next Ulta Beauty’s World? Mark your calendars for April 16, 2026. With just one day to soak it all in, you’ll want to arrive early and stay late. The first event sold out quickly, so getting tickets should be your top priority next year.
When Will Ulta Beauty World 2026 Tickets Go On Sale?
Every beauty fan wants to know: when do Ulta Beauty World’s tickets go on sale? For 2025, tickets dropped in February and sold out by late March. Keep your eyes on Ulta Beauty’s social accounts and official site for updates. Several of my Instagram friends set alarms and even formed a group to buy tickets together. Don’t hesitate—once sales open, they move fast.
How Much is Ulta Beauty World?
“How much is Ulta Beauty World’s?” is a common question. In 2025, tickets were $160, including access to all experiences and a swag bag filled with goodies. Many attendees felt the ticket was well worth it for the rare exclusives and memorable moments. If Ulta keeps the same format, expect a similar price for 2026, but with more surprises. Don’t forget: you might need extra space in your luggage for new products.
What to Expect at Ulta Beauty World
Expect a packed itinerary! You’ll meet brand founders, sample fresh products, and even get makeovers. There are live demos, DJ-powered music, food carts, and creative spaces for customizing your own beauty gear. At my first Ulta Beauty’s Worlds, I got a personalized tote and took selfies with beauty’s creators I follow online. The event radiates inclusion, celebration, and the pure joy of beauty discovery.
Ulta Beauty World 2026: Bigger and Better
Ulta Beauty Worlds 2026 promises even more brands, new launches, and extra surprises. More product sampling, interactive experiences, and networking will make this edition unmissable. Many brands, like Tatcha and e.l.f. Cosmetics, are already teasing special Orlando moments. I’m gathering my beauty-loving friends for a road trip—it’s truly a beauty festival you’ll talk about all year.
Conclusion
Ulta’s Beauty World is more than just another expo. It’s a celebration—a gathering of beauty’s best faces and brands in one buzzing community space. From the show’s energy to the massive swag bag, everything about it says “ultimate beauty event.” Whether you’re a seasoned fan or new to the scene, you’ll be inspired, surprised, and maybe even make a few new friends. So, are you ready for your Ulta’s Beauty World adventure? See you in Orlando!